Built by an engineer who got tired of watching small businesses lose to bad tooling.
The Founder
Aayush Swami
Founder, NestuLabs
Phoenix, AZ
“I got tired of watching smart people do robotic work. So I built the robots.”
Connect on LinkedInI'm a computer science student at Arizona State University, finishing a BS/MS program while doing ML research at ASU's Rolston Lab — working on vision-language pipelines and GPU optimization. I started NestuLabs because the gap between what AI can do and what most small businesses actually have access to is embarrassingly large.
Most agencies selling AI automation are reselling Zapier workflows and off-the-shelf chatbots. I wanted to build something different — custom systems engineered from scratch, built to solve real operational problems, owned by the client. Custom builds you own outright. No templates, no lock-in.
In 2026 we started building our own products too, starting with AI Visibility, a WordPress plugin launching soon that helps businesses get found and cited by AI assistants. Custom builds taught us what SMBs actually need. Products will let us ship it to everyone.
We've deployed systems that capture leads at 2am while the team sleeps, connect tool stacks that were never meant to talk to each other, and eliminate entire categories of manual work for businesses that couldn't afford a full engineering team. That's what NestuLabs is built to do.
What We Believe
Custom beats template.
A system built around your exact workflow will always outperform a generic one adapted to fit. We build from scratch every time.
You should own what you pay for.
Every custom system we build becomes yours outright. No vendor dependency, no lock-in.
Speed without cutting corners.
16 days average from kickoff to live system. Fast because we scope correctly, not because we rush.
The Work
We've automated operations for businesses across retail, professional services, and real estate. Every build starts with a 30-minute audit to find the highest-value automation opportunity — and ends with a system the client's team can rely on without touching code. Alongside client work, we now build and maintain our own product line.
businesses automated
manual hours eliminated
avg deployment
Work with us.
We take on a limited number of projects each month to ensure every client gets direct engineering attention. If you have a real operational problem to solve, let's talk.
Book a Free Audit →